during the 2025 us open, Dove wasn’t just an official sponsor. DOVE WAS an official sponsor of armpits.
Instead of sponsoring the US Open with an athlete partnership like everybody else, Dove decided to sponsor the underarms of a real tennis fan with the first N.U.L (Name, Underarm, and Likeness) deal, ever.
Introducing, our Underarm Ambassador:
Our Underarm Ambassador Served as one of Dove’s most successful UGC performing campaigns.
Featured in Glossy, Popsugar, and more
Made @ Edelman
ECD: Andrew Simon
Copywriter: Oliver Pollock
Underarm Ambassador: Flora Manon